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Earlier this year, a group of Canfor employees undertook an important exercise to review our company’s Core Values. Canfor has undergone considerable growth over the past several years and as a result, we felt it was important to revisit our values and ensure they best reflected our business, brand and culture today.
The project involved interviews with employees throughout the company – from on-the-floor employees up to senior management – to find out what principles were most important to them and what they value about the Canfor culture. After a lot of interviews, reviewing comments and finalizing employee input, we are proud to share Canfor’s refreshed Core Values.
Canfor’s Core Values:
I’m very proud to stand behind these values. They are the foundation of our company; they help guide business decisions and also represent who we are, what we’re about and what makes Canfor a great place to work.
We also produced a short video that provides more information on the project undertaken to refresh our core values and includes interviews with several executives – including me – who each explain what each of these Core Values mean to Canfor.
Thank you to our employees who participated in the interviews and together helped shaped these outstanding values.
VIDEO: Canfor’s Core Values (3:47)